Social Media Monitoring and Analytics (Week 9)

        Social media monitoring and analytics is an interesting chapter in the Book that was written by Todd Kelsey called Introduction to Social Media Marketing. The focus goes into social media marketing in monitoring graphs and numbers that are rising and falling. The main objective is to pay attention to sudden changes. One can access the account through Hootsuite. The Website provides courses in training one in these areas of interest. The way Hootsuite works it monitors everything in the social media accounts connected. The site provides percentages of numbers being monitored depending on the variable. The variable is something like fans, likes, and followers. There is more into depth to be searching in social media marketing. 

 

        The way marketing is shown is that one can market different type of ways in social media. The way this works one can Google or Bing or even Yahoo a word in quotations and include a social media one wants to search specifically. If one wants to be exact in searches, then one uses a quotations marks between the words searching for exact. One website that can be used is socialmention.com that can make searches more possible to search for in this website. This website deals with just social media.

Hootsuite (Week 8)

        Hootsuite is a social media platform where one controls ones social media. Hootsuite divides the social media networks into different accounts linked back to Hootsuite. Hootsuite basically tells one the traffic going on in the social media account that is linked to Hootsuite. Facebook, Twitter, LinkedIn, and Instagram are basic social media amounts that can be linked to Hootsuite that can access marketing information on those accounts.

         

         Hootsuite can be easily accessed on Hootsuite.com. One signs up on Hootsuite and enters the basic information needed to create an account. Once one has created an account, then one can access these features. One may or may not need to pay for the access to these features. Hootsuite was created to have a control on one's social media account. Hootsuite makes life easier and makes everything traceable to monitor. Once these features are accessed, then one may be able to access graphs on activity of social media accounts connected to

Hootsuite.

 

 

        Hootsuite is one of those platforms that provides information to improve learning in the marketing industry. It is great to stay frequent and check often to see what is new going on in this platform. One can create posts for others to view too. The way Hootsuite works is it is a universal platform. An All in One to monitor and track everything to market in social media.  

LinkedIn (Week 7)

         LinkedIn is a new ways in growing and applying for jobs. It is simple to create a LinkedIn account. One just goes to LinkedIn.com and signs up to create an account. It is important to update ones LinkedIn account periodically. Even if it is once a month or once every two months. It is important to take ones time to update LinkedIn profile. There are sites where tips are given to create a more entertaining profile for attracting viewers for potential job opportunities. One creates connections with people who one might not even know on this website. This is a social media for businesses to connect with one another.  It improves life's with building more connections with people one interacts with in the business life. LinkedIn has options to create post as even advertise on the website. One of LinkedIn's options that is available is job searching. It will direct one to jobs available in the region one is looking for and may or may not direct one to a 3rd party website that is not LinkedIn to apply. LinkedIn is very safe to use and gives one the option to interact with people in the job community.