Social Media Monitoring and Analytics (Week 9)

        Social media monitoring and analytics is an interesting chapter in the Book that was written by Todd Kelsey called Introduction to Social Media Marketing. The focus goes into social media marketing in monitoring graphs and numbers that are rising and falling. The main objective is to pay attention to sudden changes. One can access the account through Hootsuite. The Website provides courses in training one in these areas of interest. The way Hootsuite works it monitors everything in the social media accounts connected. The site provides percentages of numbers being monitored depending on the variable. The variable is something like fans, likes, and followers. There is more into depth to be searching in social media marketing. 

 

        The way marketing is shown is that one can market different type of ways in social media. The way this works one can Google or Bing or even Yahoo a word in quotations and include a social media one wants to search specifically. If one wants to be exact in searches, then one uses a quotations marks between the words searching for exact. One website that can be used is socialmention.com that can make searches more possible to search for in this website. This website deals with just social media.